The Luxeed R7 is an E-segment smart coupe SUV launched by the Luxeed brand under HIMA (Harmony Intelligent Mobility Alliance). Jointly developed by Huawei and Chery Automobile, it initially hit the market in September 2024. Serving as another major offering in the HIMA lineup following the AITO series, the Luxeed R7 is billed as "a better choice in the intelligent era", heavily backed by Huawei's full-stack tech suite—encompassing the Huawei Qiankun ADS intelligent driving system, Huawei Turing chassis, HarmonyOS smart cockpit, and the Huawei "Giant Whale" high-voltage battery platform. In August 2025, the 2026 Luxeed R7 was officially rolled out, available in six variants (three EV and three EREV variants), with official pricing ranging between RM249,800 and RM309,800.
Positioned as an E-segment smart coupe SUV, the Luxeed R7 blends the sleek proportions of a coupe with the practical cabin space of an SUV, underpinned by a "One-Box" design philosophy. In terms of dimensions, it measures 4,982 mm in length, 1,981 mm in width, and 1,634 mm (or 1,650 mm) in height, with a generous 2,950 mm wheelbase. Key highlights include Huawei's full-suite technology integration (ADAS, cockpit, chassis, and EV powertrain), an 800V high-voltage fast-charging architecture, up to 802 km of pure electric range, and an impressive combined range of over 1,600 km on the range-extended (EREV) model. Chief rivals in the similarly priced NEV segment include the Xiaomi YU7, IM LS6, XPeng G9, and Tesla Model Y. As the maiden SUV born from the deep tie-up between Huawei and Chery, it shoulders HIMA’s strategic push to widen its portfolio and challenge the premium NEV SUV segment.
The 2026 Luxeed R7 retains the overall silhouette of its predecessor whilst introducing refined exterior details. Up front, it features a semi-enclosed fascia with full-width LED headlights housing dot-matrix motifs, paired with a refreshed blacked-out emblem and an active shutter grille for a clean, tech-forward look. At the leading edge of the roof, an optional 192-line LiDAR unit acts as the core sensory hardware for the Huawei Qiankun intelligent driving suite.
Along the sides, the sweeping fastback coupe SUV profile delivers a dynamic stance, highlighted by gloss black B-pillars, flush pop-out door handles, frameless doors on all four corners, and smoked side skirt cladding. Round back, the full-width LED taillight bar mirrors the front lighting signature, flanked by a newly added rear-facing high-precision solid-state LiDAR on the centre of the tailgate, integrated ADAS status indicator lamps ("little blue lights") within the light cluster, and a restyled rear bumper.
Aerodynamically, the EV variant boasts a drag coefficient as low as 0.22 Cd, whilst the EREV variant registers 0.25 Cd—both class-leading figures. Buyers can choose from nine exterior colours: Space Grey, Gilded Black, Ceramic White, Aurora Green, Phantom Purple, Sunny Blue, Bibo Cyan, Warm Nebula, and Metropolitan Red. Inside, five interior colourways are on offer (Baisha Apricot, Amber Brown, Truffle Brown, Peacock Feather Red, and Roland Purple). The dashboard is dominated by a 12.3-inch digital instrument cluster alongside a 16.1-inch floating central touchscreen, paired with a steering column-mounted electronic gear selector.
The Luxeed R7 is offered in two powertrain configurations: fully electric (EV) and extended-range electric (EREV).
The fully electric model comes standard with Huawei's "Giant Whale" 800V high-voltage architecture. The rear-wheel drive (RWD) variant is driven by a single rear motor producing 215 kW (292 PS) and 396 Nm of torque, sprinting from 0 to 100 km/h in 5.9 seconds. The dual-motor all-wheel drive (AWD) variant delivers a combined output of 365 kW (496 PS) and 673 Nm, dispatching the 0-100 km/h sprint in just 3.9 seconds. Battery and range choices include an 82 kWh pack delivering 667 km (CLTC), a 100 kWh RWD pack rated at 802 km, and a 100 kWh AWD version good for 736 km. On the DC fast charging front, replenishing from 30% to 80% takes a mere 15 minutes, while a quick 5-minute top-up adds 200 km of driving range.
The EREV model employs Chery's fifth-generation 1.5-litre turbocharged petrol engine (model SQRH4J15) as a dedicated range extender generating 115 kW (156 PS), managed by Huawei's Snowy Owl intelligent range-extension system. The RWD variant employs a single rear motor with 227 kW (309 PS), completing 0-100 km/h in 7.4 seconds, while the dual-motor AWD version pushes out a combined 382 kW (520 PS) and 550 Nm, hitting 100 km/h from standstill in 4.9 seconds. Range-wise, the 37 kWh LFP battery provides 252 km of pure EV range and a combined range of 1,570 km (CLTC); the larger 53.4 kWh ternary lithium battery RWD version delivers 360 km of pure EV range and a total range of 1,673 km, whereas the AWD version achieves 331 km EV range and 1,551 km total range. Built on a 400V platform, DC fast charging from 30% to 80% takes 15 minutes.
Underneath, the Luxeed R7 features the Huawei Turing intelligent chassis platform as standard across the range, sporting a front double-wishbone and rear multi-link independent suspension setup. Higher-spec variants add Continuous Damping Control (CDC) adaptive dampers and air suspension, allowing real-time adjustment of both damping firmness and ride height.
Key chassis technologies include: HUAWEI DATS (Dynamic Adaptive Torque System), which modulates torque in milliseconds on slippery surfaces like wet tarmac and snow to minimise longitudinal pitch; HUAWEI xMotion intelligent body collaborative control, which steadies body motion during sudden acceleration and braking; and an active cornering control system that sharpens cornering stability via independent four-wheel torque vectoring on dual-motor variants. Furthermore, the vehicle incorporates tyre blowout stability intervention control, intervening in milliseconds during an unexpected puncture or blowout to keep the vehicle steady via steering and braking coordination. Both EV and EREV variants are available in RWD and dual-motor AWD drivetrains. The minimum turning radius is rated at 5.67 metres.
Inside, the cabin runs on the HarmonyOS 4 smart cockpit system, seamlessly integrated with Huawei's connected ecosystem. The digital interface comprises a 12.3-inch full LCD digital instrument cluster and a 16.1-inch 3K floating infotainment touchscreen. The system supports 5G network connectivity, HUAWEI HiCar smartphone mirroring, four-zone intelligent voice control (wake prompt "Celia"), and facial/voiceprint biometrics. Notable novelty features also include external speaker window intercom and exterior voice-controlled vehicle functions.
In terms of creature comforts, standard and optional equipment across the lineup includes: dual 50W front wireless smartphone charging pads, a panoramic glass roof with an electric 100% blackout sunblind, acoustic double-laminated glass all round (eight panes in total), rear privacy glass, tri-zone automatic climate control, and customisable ambient lighting. The cabin features "Silk Cloud" ergonomic seats, with optional dual front zero-gravity seats (18-way power adjustment with a 123° zero-pressure recline angle), ventilation, heating, and massage across all seats (certain functions optional), along with 27° to 37° stepless power-reclining rear seatbacks. In-car audio is provided by the HUAWEI SOUND system, available in a 17-speaker (1,000W) setup or a flagship 21-speaker (2,080W, 7.1.4-channel) setup with acoustic ring diffusers.
The Luxeed R7 comes fitted with the Huawei Qiankun ADS 4 system (standard on 2026 models), representing one of HIMA's flagship autonomous driving suites. On the sensor hardware front, it packs 36 onboard sensors as standard: a roof-mounted forward 192-line LiDAR, a rear-facing high-precision solid-state LiDAR, three distributed 4D millimetre-wave forward radars, two 4D millimetre-wave corner radars, 11 high-definition cameras, and 12 ultrasonic sensors. Computational duties are handled by Huawei's proprietary high-performance computing platform.
In terms of automated capabilities, the suite provides full-speed Adaptive Cruise Control (ACC), Lane Centring Assist (LCA), Highway Navigation Pilot (auto lane changes, on/off-ramp navigation), Urban Navigation Pilot (via OTA updates or paid subscription), Auto Parking Assist (APA), Remote Parking Assist (RPA), and Reversing Tracking Assist. Active safety is spearheaded by the CAS 4.0 omnidirectional collision avoidance system, which provides multi-directional protection including forward Autonomous Emergency Braking (AEB operable up to 150 km/h), rear cross-traffic obstacle detection, emergency evasive steering assist, and pedal misapplication mitigation.
Passive safety is anchored by an advanced body structure comprising high-strength steel, submarine-grade hot-stamped steel, and aluminium alloys, which together make up 86.7% of the frame. Key structural enablers include dual aluminium crash beams, reinforced solid A-pillars, hot-stamped one-piece door rings, and reinforced aluminium side sill extrusions. Seven airbags come standard across all variants. For battery safety, the pack benefits from a 10-layer protective wrap and a three-layer underbody armour, supplemented by cell-to-cloud AI diagnostic monitoring and an intelligent liquid-cooling thermal management system.
The sales trajectory of the Luxeed R7 followed a "strong start, tapering finish" pattern. The model enjoyed robust initial sales, peaking at around 15,000 units delivered in December 2024. Moving into 2025, monthly figures hovered comfortably above 8,000 units before slipping to 3,950 units by July 2025. Sales saw a notable contraction in early 2026, registering 3,821 units in January and dropping further to 1,945 units in February. By May 2026, official figures indicated that combined deliveries of the Luxeed R7 and Luxeed S7 had crossed the 160,000-unit milestone. It should be noted that data variations exist across different metrics (CPCA retail registrations, Chery wholesale dispatches, and official HIMA delivery tallies).
Market analysts attribute the sales deceleration to several factors: firstly, sibling cannibalisation, as the AITO M7 and Luxeed R7 share substantially overlapping price brackets (RM249,800 to RM329,800) and appeal to the same pool of Huawei tech enthusiasts, with AITO capitalising on earlier brand recall; secondly, stiff external competition, where rivals like the Xiaomi YU7 and Li Auto L6 continue to rack up strong sales; thirdly, packaging trade-offs, where the sleek fastback profile necessitates compromises in rear cabin versatility for typical family buyers; and fourthly, showroom dynamics, as Luxeed previously shared dealership floors with AITO, diluting dedicated sales focus.
From an owner sentiment perspective, feedback has been overwhelmingly positive regarding Huawei's smart cockpit integration, the benchmark-setting capability of its ADAS suite, and robust electric powertrain performance (notably the 800V ultra-fast charging and real-world range). Conversely, some owners highlighted that several desirable comfort features remain cost options, driving up the on-the-road price, while rear headroom and luggage capacity feel slightly compromised due to the swooping roofline. In June 2026, spyshots of a long-wheelbase version (likely badged Luxeed R7 L) surfaced, signalling plans to address rear passenger legroom and space requirements directly.
All in all, leveraging Huawei's cutting-edge tech prowess and Chery's mature manufacturing background, the Luxeed R7 has carved out a distinct intelligent edge in the RM300,000-class NEV SUV arena. Moving forward, whether its market fortunes can stabilise and stage a strong recovery will hinge on the cadence of model updates, the maturity of its dedicated sales channels, and more effective intra-brand synergy across the broader HIMA ecosystem.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
Help us improve our website
